The East End


From Stoke Newington to Bethnal Green, Shoreditch to Hackney Wick and everywhere in between, we’ve got the East End covered.

This eclectic pocket of East London could be seen as Shoreditch’s scruffier cousin. Bethnal Green is a true East End gem, from its narrow back streets and pie and mash shops to its hive of local industry ‘under the arches’, it still retains an authentic East End feel.

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Home –ertoniswherethe heart is! That’s certainly how the locals see it anyway. A bit of an undiscovered gem, this little pocket of Hackney is a thriving hub of culture and creativity.

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Part of the London Borough of Waltham Forest, Leytonstone, not to be confused with its equally lovely neighbour Leyton, borders with Walthamstow, Leyton and Wanstead and is just a stone’s throw away from East Village and the Olympic Park.

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The daddy cool of East London, Shoreditch has earned itself legendary status over the past decade transforming from a dodgy den on the edge of the City to London’s coolest creative and tech hub.

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‘Stokey’ as it is affectionately known to the locals, has, much like the rest of London, undergone its fair share of gentrification over the years yet, it has still managed to retain its village feel and distinct bohemian community atmosphere.

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This small but perfectly formed pocket of East London manages to pack in just about everything you could ever want from a neighbourhood.

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Hovering in between Whitechapel, Limehouse and Wapping sits Stepney – an often-overlooked but definitely up and coming pocket of East London. So, shush…don’ttell anyone; Stepney is the perfect blend of urban/suburban living and gives you more value for money than its already regenerated neighbours.

 

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Arguably one of the most exciting corners of Tower Hamlets, Whitechapel is awash with colour, cuisine and culture. Once an area synonymous with Jack the Ripper and his grisly murders, this part of East London has shrugged off its murky past to become one of the best places you can visit for a taste of proper South Asian curry and to experience cosmopolitan London.

 

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Often mentioned in the same breath as Shoreditch, Hoxton has seen rapid change, rocketing prices and pop-ups aplenty over the last decade. Bordered by Regents Canal and Old Street, Hoxton was long thought of as Shoreditch’s ugly stepsister but as house and rental prices reflect, it’s now one of the coolest, most eclectic areas to set up home and to sip organic coffee in. If you choose to live in this N1 postcode, your neighbours will include a mix of city slickers, techy types, old Eastenders and those cool kids that make East London such an exciting place to be.

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