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Shoreditch and Hoxton

The original cool of East London, Shoreditch and Hoxton have earned themselves legendary status over the past decade, becoming one of the coolest creative and tech hubs in London. Despite the arrival of some very famous names, this neighbourhood is still fiercely independent, it’s very much about being bespoke, from its Mitchelin star restaurants to its concept fashion stores, everything has been curated for kudos. Your neighbours will include a mix of city slickers, techy types, old Eastenders and those cool kids that make East London such an exciting place to be. Head to Shoreditch and Hoxton if you want to be in with the in crowd.

Labour and Wait: A carefully curated store of beautiful and functional things every home needs as well as lots you didn’t need until you saw them!